Sometimes my imagination runs away from me. It’s why I make for a good writer—we often plan for the worst before considering the best. (In another world, I may have been a good farmer.)

So, you’ll understand my predisposition for being carried away by certain words, especially one as potent as relationship.

Relationship might seem an odd word in an article guided by data, solutions, and technology—but after my conversation with Kenny Lund, it became the most natural association in the world.

Read the full article here.