KIF: Networking and Building Relationships at PMA

Businesses and employees can do just about anything virtually. Even with all the technological advances, the research still shows that nothing beats a good old fashioned face-to-face meeting . This is why The Produce Marketing Association (PMA) events are crucial to building and maintaining our business relationships.

We all know how hectic our day to day lives can be. We don’t get the chance to meet with our customer base as much as we’d like. The annual PMA events give us the opportunity to have discussions in person and allows you to really engage and connect with a customer. Meeting with a customer or prospect in person demonstrates that you value their business by putting in the time and effort required for a face-to-face meeting. They’ll leave feeling like they really got to know you and your company as people—which rarely happens via virtual meetings or phone conversations.

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