White truck on the road under blue sky

Moving it Forward: Coercion

Although there is a difference between being persuaded and coerced, there is a fine line that separates the two. According to Merriam-Webster, persuasion is “the act of causing people to do or believe something.” It also defines coercion as “to make (someone) do something by using force or threats.” Both actions result in someone doing something they do not want to do, but coercion utilizes force or threats. As transportation providers, it is our job to please each customer, but it is also our duty to protect our most valuable assets and those are our drivers. No one’s life is worth a truckload of product. Looking through a small window and seeing that a customer is upset because a truckload of cargo is a day late is nothing compared to looking down at the grand scheme of things and seeing a person’s life is at risk. To continue reading click here.