Keeping it Fresh: What’s, Why’s, and Wherefore’s of Packaging

The consumer drives what happens in the packaging of any product, or at least packaging design is driven by what the producer hopes will secure a larger segment of the consumer pool. Because of this, packaging design has become a science. Over 100 years of data exists regarding the spending habits of the American public. As these habits fluctuate and change, the companies providing product to the public must adapt quickly to maintain or increase their share of the market.These adaptations create trends in packaging design including products in the produce sector. In fact, packaging has become so important that many companies now feature their packaging in both their print and digital media advertising. To continue reading click here.